Exploring the Influence of Consumption Atmosphere, Word-of-Mouth and Perceived Values on Behavioral Intentions—Taking Landscape Restaurants in Taichung City as an Example
碩士 === 朝陽科技大學 === 應用英語系 === 102 === Recently, restaurants in Taiwan have paid increasing attention to the consumption environment. In the meantime, consumer considerations of whether a product is worth consuming or not affect their perceptions and word-of-mouth. However, only a few studies have focu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2anw5e |