The Advertising Effects of Information Cascade on the Beauty-Fashion Website
碩士 === 朝陽科技大學 === 企業管理系 === 102 === Abstract Consumer usually contacts via massage and imitates or reads fashion guide to be their reference, gradually it forms a specific consumptive tendency. Therefore, virtual community congregates the members with trust and has identification for each other to b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90561806397460572668 |