A Cross Level Research of Brand Relationship Quality on Continuance Intention: the Case of Virtual Communities
碩士 === 健行科技大學 === 國際企業管理研究所 === 102 === With the rise and popularize of the Internet, people change the way of communication. Virtual community user can communicate and interactive with people who have similar interests with the community website to meet some demand like information collection, inte...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74302287501563859141 |