A study on the relationship between WOM and purchase intention - an example of low cost flights
碩士 === 健行科技大學 === 國際企業管理研究所 === 102 === As time changes , people nowadays care more about how the services are on the budget airline more than before. The changing of the land scape of customer needs drives almost every budget airline striving to increase the amount of new customers with several app...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46b7pw |