Impulse purchase behavior of mobile commerce
碩士 === 中原大學 === 資訊管理研究所 === 102 === This study used mobile commerce as the background for a discussion on perceptions of time pressure, prices, conformity, and emotions and their influence on impulse purchase behavior. We conducted an experiment using a 2x2 factorial design, in which perception of p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h57865 |