The Influence of Customer Participation on Satisfaction from Micro-foundation of Transaction-cost Perspective－The Moderating Role of Service Type and Customer Product Knowledge
博士 === 中原大學 === 企業管理研究所 === 102 === Customer participates in product development, production along with its transmission is considered as a series of value produced and added process. However, the inconsistence of conclusions about the study of the relationship between the customer participation and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f894jk |