Product Selection- the Balance of Appealing Appearance or Functionality

碩士 === 中原大學 === 企業管理研究所 === 102 === Abstract   Companies need to consider how to make their products stand out among a variety of competitive products in order to draw customers’ attention. Moreover, the demand of customized products for customers increases gradually, and customers are more and more...

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Bibliographic Details
Main Authors: Ting-Yi Lin, 林庭逸
Other Authors: Chin-Yi Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ckdyc4