Exploring the Impacts of Store Image on Customer Behavior in Beauty Industry
碩士 === 嘉南藥理大學 === 化粧品應用與管理系 === 102 === Abstract In the fiercely competitive beauty industry, how to retain old customers and recruit new customers are the critical goals for the practitioners to achieve. Past literature indicates that admirable store image is able to increase customer satisfaction...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ya7mev |