The Innovative Marketing Strategy of Optical Industry in Taiwan
碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 102 === The aim of this study applied innovation viewpoint to explore the innovative marketing strategy of optical industry in Taiwan. The research framework of this study was based on the glass retail industries, innovation, new product development (NPD) and cul...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01538557763678192876 |