The Relationship between Corporate Social Responsibility and Brand Value: A Case of Taiyen Corporation

• Main Authors: Mei-Wen Chen, 陳美文
• Other Authors: Chun-Chu Liu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/4fejh7

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 102 === The purpose of this study used corporate social responsibility and brand value viewpoint to explore the relationship between corporate social responsibility and brand value for Taiyen Corporation. The research framework was based on corporate social responsibility and brand value. At the same time, this study applied literature review and case study. According to the results, two research propositions of this study were as following: 1.The Taiyen Corporation should focus corporate social responsibility, and to increase the brand image. 2.The Taiyen Corporation should focus corporate social responsibility, and to increase the brand and corporation value.