The Relationship between Corporate Social Responsibility and Brand Value: A Case of Taiyen Corporation

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 102 === The purpose of this study used corporate social responsibility and brand value viewpoint to explore the relationship between corporate social responsibility and brand value for Taiyen Corporation. The research framework was based on corporate social respo...

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Bibliographic Details
Main Authors: Mei-Wen Chen, 陳美文
Other Authors: Chun-Chu Liu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/4fejh7