Factors Affecting Group Buying Intention: From Group Buying Initiator, Group-Based, and Personality Perspectives.
碩士 === 中華大學 === 企業管理學系碩士班 === 102 === In recent years, with the rise of the Internet and the culture of the office, people who have the same interests in buying same products can launch a group-buying, whih is called group-buying. Group-buying purchase behavior is affected by many factors. Prior r...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67974130141132168145 |