Apply MCDM Model to Explore The Value of Integrated Marketing Communication: A Case Study on The Internet Mall
碩士 === 中華大學 === 企業管理學系碩士班 === 102 === According to the report, Taiwan's high-speed Internet Use Survey, published in the online shopping service, the ratio of using it around the country is 59%. It means that every two people who used online shopping at least once. How to maintain the competiti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pag255 |