Using Hybrid MCDM Model for Experiential Marketing：A Case of 3C Products
碩士 === 中華大學 === 企業管理學系碩士班 === 102 === According to Chen's study(陳祈儒，2013), 3C consumption in Taiwan have reached two hundred and twenty billion NT dollars each year. The huge market draws the attention of manufacturers and entrepreneurs. How to keep their products competitive is the core of the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09987292955176985604 |