| Summary: | 碩士 === 中華大學 === 科技管理學系碩士班 === 102 === According to Tourism Bureau, nearly a decade of change in visitor arrivals to Taiwan shows that the number of inbound visitors yearly growth, and according to the Tourism Bureau data show that another passenger in the main accommodation units at the hotel (89 times per hundred people), where the order of the general type of accommodation Hotels hostels (accounting for 61.82%), international tourist hotels (accounting for 29.90%), tourist hotels (representing 8.28%); visitors to the hotel's overall satisfaction was 84% overall satisfaction for Breakfast 81% of the youth hostel. activity centers overall satisfaction was 82%. (Tourism Bureau, 2013), showing average hotel stay in Taiwan's service industry occupies an important position.
This study aims to create an integrated Kano's Model, Taguchi signal to noise ratio and IPA decision analysis methodology to analyze the quality of standard hotel services in Taiwan importance, expressivity and attributes to identify standard hotel service quality continued to improve with innovative projects.
The study found that standard hotel service quality should be an immediate improvement projects, order for the company to be able to customer equity as a priority consideration (E9), understand customers special needs (E11) and service personnel immediately resolve consumer issues abilities (RES3). The average hotel service quality charm projects, namely decorating uniqueness (T2), good vision landscape (T3), consumer Amount low (T7), with modern equipment (karaoke ok, TV, newspapers and magazines ... etc., T9) , the diversity of facilities (swimming pool, air conditioning, conference room, sauna, internet ... etc., T10), hotel marketing (advertising, internet ... etc., T11) and commodity trafficking (souvenirs, T12).
|
|---|
