The Study on the Animation Marketing Strategy of Exchange Traded Funds

碩士 === 中華科技大學 === 經營管理研究所 === 102 === The considerations when investors in Taiwan invest Exchange Traded Funds (ETF) are the lack of confidence and information asymmetry, the trading volume of ETF in Taiwan is much lower than them of other funds and stocks, or ETF in other countries. Therefore, this...

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Bibliographic Details
Main Authors: HUANG,SHANG-PING, 黃上萍
Other Authors: HUANG,WEI-LUN
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/54505097378693181567