A Study of the Folk Remedies in Customer Loyalty: Risk perception, Word-of-mouth spread and Involvement －A Case of Cognitive Value as an Intervening Variable
碩士 === 中州科技大學 === 機械與自動化工程系 === 102 === Folk Remedies have a long history and have been started from thousand of years ago. Nowadays it is still a kind of health care and exists all over the world. In Taiwan, western medicine and Chinese medicine are the two major medical care systems, but many scho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jbv793 |