Factors Influencing Usage of Facebook Fan Page and Blog: The Case of Travel Blogs
碩士 === 國立中正大學 === 電訊傳播研究所 === 102 === This study aims to explore what factors will affect users’ behavior and gratification of travel blogger’s fan page. Furthermore, whether a user’s use behavior and gratification of travel blogger’s fan page may affect subsequent use behavior of blog. An online s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09255470785718190335 |