The Brand Strategies of PTS Program in Digital Age-The Case Study of "Life Story"
碩士 === 國立中正大學 === 電訊傳播研究所 === 102 === Media industry and market have a fundamental change, and they make the brand strategy become an important management in the media industry. However, the complex political and economic environment make PTS into a difficult situation, so it’s necessary to build...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38511135589704821568 |