使用者選擇社群之決策因素探討以Facebook為例
碩士 === 國立中正大學 === 企業管理研究所 === 102 === This thesis takes “Means-End Chain” Theory to discuss the consideration for The Facebook users. Via In-Depth Interviews and Content Analysis approach to collect and analyze data, this paper find out the impact of Facebook users’ decision and cognition structure...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g6n868 |