The Impact of Entry Mode and Network Linkage Resources on International Marketing Strategy:Taiwan Multinational Corporation in China.

碩士 === 國立中正大學 === 企業管理研究所 === 102 === The rapid development of the domestic economy in Taiwan, since the 1980s. Firms were facing rising price of wages, land and other production factors. At the same time, Chinese government not only implemented the reform and open to the outside world, but also pro...

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Bibliographic Details
Main Authors: Yen, Yung-Chen, 嚴永臣
Other Authors: Lin, Wen-Ting
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/865b86