Business Model of Group Buying Website-The Case of Groupon Taiwan

碩士 === 國立中正大學 === 企業管理研究所 === 102 === Since E-commerce business, social media and smart phone are become maturein all markets, there are more and more consumers change their shopping behavior and looking for someone who has the same interests consume products together on the internet. It’s a new bus...

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Bibliographic Details
Main Authors: Hui-Chuan Lee, 李慧娟
Other Authors: Chia-Wen Hsu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/16433353378814715828