Marketing Strategy of Religious-Based Non-Profit Organization:A Case of Tzu Chi

碩士 === 國立中正大學 === 企業管理研究所 === 102 === The development of polybasic society , the development of non-profit organizations in Taiwan gradually importance by the public , religious non-profit organization - Tzu Chi Foundation was the first set up non-profit organization in Taiwan, likes in disaster r...

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Bibliographic Details
Main Authors: KUO, NAI-TZU, 郭乃慈
Other Authors: HSU, CHIA-WEN
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/43783650352966965744