A Study of the Relationship between Self-Identity, Brand Image, Materialism and Involvement
碩士 === 真理大學 === 企業管理學系碩士班 === 102 === The famous brand goods always a symbol of fashion and popular, so that people want to carry on, which is especially true in today's society. In addition to those high incomes, university students, graduate students, as well as low-incomes, all became follow...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43452101831783289482 |