The Effect of Web Design on Brand Knowledge and Purchase Intention：A Study of Low-Price Clothing Brands in Taiwan
碩士 === 元智大學 === 資訊傳播學系 === 101 === In Taiwan network shopping market, it has many homogeneous brands in low price clothing. How in this multitudinous competitor to display own superiority, for consumers, In addition to considering the price of the product, on the other hand there is a high degree of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63694634895354584000 |