A Cross-Cultural and Cross-Industrial Comparative study: Self-presentation of Corporate Profile Texts in Official Websites in Taiwan and the United States

碩士 === 元智大學 === 應用外語學系 === 101 === Owing to the highly widespread use of the Internet, more and more domestic and overseas enterprises have tried to attract the attention of consumers worldwide through constructing the company image on their websites. The self-presentation on the corporate profile t...

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Bibliographic Details
Main Authors: Yu-Ting Chen, 陳佑婷
Other Authors: Yu-Ying Chang
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/34366582038743815907