Social Presence, Expressive Orientation, and Benefit Orientation on Facebook Like Click Intention

碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 101 === Facebook has become prevalence recently due to its function, which could let users create an individual social network, to let users connect and maintain pre-existing relationships toward Facebook. Compared with all the features, Facebook Like is a spe...

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Bibliographic Details
Main Authors: Pei-Chen Wu, 吳沛晨
Other Authors: Shu-Ling Liao
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/23089736787291819305