The Study of the Influence of Casual Dining Restaurants’ Attraction, Perceived Value and Customer Satisfaction toward Behavioral Intention-The Case of Starbucks Coffee
碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 101 === The study was to understand the influence of casual dining restaurants’ attraction, perceived value and customer satisfaction toward behavioral intention. The researcher analyzed the four various variables in different customers’ backgrounds by using Starbu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97735293622495081202 |