The Antecedents of Brand Loyalty: Fan Page or Word-of-Mouth Marketing Strategy
博士 === 國立雲林科技大學 === 資訊管理系博士班 === 101 === In 2007, Facebook launched fan pages, a commercial function, on which corporate brands can interact with customers as well as post information of products and promotions. The “like” and “share” buttons provide a dispersal effect, bringing a brand more “fan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57937785765681158187 |