The Differences between Local Brand and Franchising Brand in Real Estate Industry

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === The real estate industry in Taiwan can be divided into two kinds: (1) local brands and (2) franchising brand. For franchising brands, brand image attract customers, the profits and compensation is relatively high, the local brands brokerage brands to rely on...

Full description

Bibliographic Details
Main Authors: Chuang-Chou Cheng, 程壯洲
Other Authors: Yun Ken
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/26351103679284913670