A Study of Stickers’ Impulsive Buying Behavior from Social Cognition Theory

碩士 === 國立雲林科技大學 === 資訊管理系 === 102 === Mobile communications software is replaced the traditional phone recently. LINE is the one which includes its own Stickers and the function of telecom voice services. It will be a huge market. Customers are usually influenced by environment, time, price and prod...

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Bibliographic Details
Main Authors: Chia-Chuan Chang, 張家銓
Other Authors: Dong-Her Shih
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/x2rmbp