Factors Affecting The Willingness of The Small and Medium-sized Firm for Choosing A Cooperating Bank on The Loan Business
碩士 === 育達商業科技大學 === 行銷與流通管理所 === 101 === As our government actively supports SMEs policy and increased consumer banking competition, banks transfer concentration to SMEs business which still has reasonable profit under controllable risk. Therefore, banks focus marketing on SMEs loan business. It can...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4vgm28 |