A Study of the Celebrity Endorser Effects on Print Advertisement－The Case of Men’s Skincare Products
碩士 === 育達商業科技大學 === 企業管理所 === 101 === This research focuses on print advertisement of male skin care products. The factorial experiment is applied as the method of this research. With purposive sampling employed, the questionnaires were distributed to male consumers of RT Mart in Zhonghe Dist., New...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g9a9dg |