A Study of Tourist Satisfaction on Experience Marketing, Service Quality and City Image － A Case Study of 2012 Love City Tainan Chihsi Festival
碩士 === 台南應用科技大學 === 生活應用科學研究所 === 101 === Abstract This study focuses on tourists’ participation in an event that displays characteristics of the city, and discusses the relation between experience marketing, service quality and city image and levels of satisfaction. A total of 638 questionnaires we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3dc2g8 |