The Effects of Perceived Value and Pricing Tactics Persuasion Knowledge on Purchase Intention of Social Media Game
碩士 === 淡江大學 === 管理科學學系碩士班 === 101 === According to the Market Intelligence and Consulting Institute (MIC; 2012) in Taiwan, the scale of the global mobile game market will exceed 15 billion dollars from $10.5 billion in 2011 to $15.2 billion in 2015, implying the enormous commercial potential. Peopl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77839967917531250770 |