The Impact of Price on Purchase Intention for Innovative Products
碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 101 === Abstract: This thesis is to study whether innovative products with low prices and the extent to which innovative products integrate other functions have an impact on sales? When consumers purchase products, "price" is one of the important factor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41081551961402893840 |