The influence of relationship quality between manufacturer and retailer on future collaboration- A case study of customer electronic product channel in Taiwan
碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 101 === In modern life, 3C products have become indispensable. After passing various production phases such as research and development, testing, and manufacturing, these products must rely on a complete marketing strategy, including advertising, promotion, and p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ah5pa3 |