Taiwanese Group Meals Pathway of Reciprocity and Trust Relationship Marketing Research
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 101 === Facing the influence of the M form society, the issue of cost down has been more and more important for caterind service industry. Atherwise, the food safty is also the key issue. Therefore, relationship marketing is the key successful strategy for this ind...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87790016963839305163 |