The Study of Money Attitude, Perceived Risk and Consumer Purchase Intention on Investment Linked Insurance Products
碩士 === 淡江大學 === 保險學系保險經營碩士班 === 101 === There are both investment and insurance on investment linked insurance products. It began in 2001, and rapid expansion on life insurance industry until 2007,the market share rate was 61.8%. Go thought 2008 Financial Crisis, investment linked insurance products...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26374639832505202325 |