The Exploratory Study of The Relatedness Between Core Competence And Product Development in Building Own Brand：Perspective of Path Dependence Theory
碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === In the 2008 recession, Yulon launched its owned brand, “LUXGEN,” which was a big surprise in the market. After there was brand awareness in Taiwan, Luxgen started to advance to the mainland China market and overseas markets for the purpose of international marke...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43541193928845929829 |