The relationship of brand factors, promotion frequency cognitive, user Experience, brand attachment and purchase intention on a New Product –A case of Apple iPhone5
碩士 === 淡江大學 === 國際企業學系碩士班 === 101 === Globalization brings about intense market competition and shorter product life cycle. Many enterprises must add new elements to products to develop new products and induce the new products into the weakening environment. Many factors can affect the complex proce...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7etc7z |