The Study of Brand Alliance Effectiveness : Taking Product Placement in Music Video as an example
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === In general, marketing researches in regards to product placements around the world substantially are conducted within medias such as television dramas or movies, and in turn their aftermath of consciousness and brand recognition. On the contrary, researches i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70673183683702186091 |