The Effect of Specialty Shop''s Exterior Atmospherics on Consumer Patronage Behavior—Brand Image as the Mediating Variable (The Case of Apple Inc.)
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === Since after the advent of smart phones and tablet PCs,driven by the rapid growth of the consumer electronics industry, and various brand manufacturers to establish more specialty shop, in order to allow consumers products practical operation and consultin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2rsbt6 |