A Comparative Study on Brand Equity between the Advertisements of Homepage and Social Networking Sites (SNSs)
碩士 === 淡江大學 === 企業管理學系碩士班 === 101 === The popularity of the internet and the World Wide Web have changed the advertisement industry and its form, extending to internet ads especially with Social Network Sites (SNSs). Therefore this study is to compare the long existed ad banner to SNSs ads. Inves...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39921624284829496564 |