The Impact on Bank Customer Satisfaction and Word of Mouth by Brand Image and Service Value of Wealth Management - Using Guanxi as a Moderator
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === Taiwan’s population is aging quickly, and coupled with resource reallocation. The middle class begin to lose competitiveness, so it comes to M-type society (central network reported, 2007). With the increasing emphasis on Taiwanese personal investment, bankin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/d4v6m5 |