Subtext expression of Japanese advertising ─A Case Study of automobile, drink, cosmetic industries─

碩士 === 淡江大學 === 日本語文學系碩士班 === 101 === Advertisement is Not only lingual factors like catch copy, slogans, narrator and lines but also non-lingual factors like images, layout and illustration of print advertisements and setting, soundtracks and the impression of characters in TV advertisements a...

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Bibliographic Details
Main Authors: En-Tsun Wu, 吳恩存
Other Authors: 落合由治
Format: Others
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/r7mbfv