Exploring the Relationship among Antecedents, Consumer Ethnocentrism, and Consumer Purchase Intention– A Case Study of Smart Phone
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === Recent years the smart phone has become one of the most important industries of the technique product market, many consumers would be influenced by consumer ethnocentrism engaging in buying a smart phone. Also everyone owns a smart phone; it’s not only the si...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g55s6g |