The Influence of Online Social Interaction Orientation and Self-Construal on the Effects of Social Virtual Product Experience
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === The research focuses on the influence of different types of social virtual product experience (SVPE) on social shopping value, which moderated by online social interaction orientation and self-construal. In study 1, we can understand the types of social virtu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4cd385 |