Inferring the Service Design and Marketing Strategy of Digital Television Value-Added Services from User Behavior of Smart Mobile Device Apps
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === After near two decade advocacy, the adoption rate of digital television value-added services remains slow. The key to accelerate consumer adoption is to design value-added service according to customer demand and preference. However, collecting these customer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/takp2h |