Key Success factors for entering the Base of the pyramid in Honduras using the bottom – up development approach
碩士 === 國立臺北科技大學 === 環境工程與管理研究所 === 101 === Several researchers and business executives believe that western multinationals can create new markets and help eradicate poverty at the same time, once they recognize the poorest of our world, the so-called “base of the pyramid” (BoP) as novel consumers an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fwt3ss |